The new feature of Microsoft aims to help advertisers sell more products by automatically updating prices and availability.
It will enable automatic updates for shopping campaigns beginning July 10.
How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability data for the products offered. If a price change or availability issue is detected (e.g., if an item is out of stock), the product information will be updated in your ads.
Opting out. You can opt-out of auto-updates by navigating to the Automatic Updates tab under Settings in your Merchant Center account. Keep in mind that if your products are not up to date, your ads may be disapproved.
Why we care. It seems like Microsoft has been in the news a lot lately. In June alone they launched a new retail marketplace and announced Cash Back promotions for product ads. The new shopping features could be attractive to advertisers looking to expand their reach.
We’re back with another edition of our monthly product roundup. Summer is in full swing (in the Northern Hemisphere), and 2022 is already halfway gone. This past month, we celebrated Pride by writing about three ways to earn LGBTQIA+ customers in your marketing, talked travel in the latest episode of The Download, and announced how we’re making Microsoft Advertising safer with advertiser identity verification.
This month’s top story: Get incremental sales with automatic Cash back promotions
Did you hear? Just last week we introduced Cash back promotions to product ads and soon to text ads, in the United States, a new way to drive incremental sales and grow conversions built directly into Microsoft Edge. This is an AI-based optimization program, managed entirely by Microsoft, where cash backs are given to users from Microsoft Cashback to incentivize users with the right value of savings to drive conversions.